EMI Approach to cinema: Blog Manifesto

Based on a simple belief that cinema has to be entertaining 'at the least', has the responsibility to expand our horizon and achieves its purpose if it moves it audience, the attempt is to make this Blog a source of all good things about Hindi Cinema . Now there are several forums/blogs/websites out there that talk about the same thing, you will say. In fact, this has borne out of the frustration that most times the reviews do not improve my context of the movie mostly on the grounds of not revealing the plot(but they actually end up doing it ).

With this serious thought and superdeep insight which could only come out of my swollen frontal lobe, I have come out with a ground breaking analytical framework to rate films, and I have a very clever name for it. Its called

E..M.....wait....gasp....I that simply means Entertaining, Meaningful, Inspirational.

Most of the movies are seen only to get entertained, and there is nothing wrong about it- to be able to laugh or get thrilled for those 2 hrs. To me, that is just poor ROI if your aim is only to escape to a different world. But if it reveals to you a grain of truth from our total collective experience however insignificant, you still gain. For eg most war movies are not just brilliantly choreographed action sequences with great landscapes but also reveal the human conditions based on real history.

Only when it is truly inspirational( like Munnabhai movies) and not just a mere titillating or intellectually intriguing, is when you squeeze the real juice from the medium. Finally, if i can make you not watch a 'Green lantern' (though to trained eyes, even a Green lantern can be deviously inspirational) and instead watch 'The red cliff', that would be it. So next time you are done watching a movie, ask yourself 3 questions:

Was it entertaining?
Did it reveal a piece of truth or improved my understanding of the world around?
Did it move me and questioned by present beliefs?

and than go ahead with your Facebook announcement :).

But I am no authority on World history or the techniques of movie making. I am just as much an explorer of good cinema as you are and will love your contributions. If you are wondering how, this is how:
a. A trivia related to making of the film or the film makers themselves
b. Your insights on techniques used in the movie
c. Any piece that improves the movie experience ( but without revealing as much about the plot).
d. Suggest movies for viewing and submit your movie reviews- but it can not be just a plain review. It has to be reviewed from the lens of EMI.

you can either comment here or mail me at priyank.loonker@gmail.com